PRICE CONSULTATION TOOL

THE PRICE CONSULTATION TOOL IS AN ON-SITE DIGITAL SERVICE USED AT TWINNER FOR ESTIMATING THE PRICE OF THE CAR BASED ON THE MARKET DATA AND CAR CONDITION

GOAL 1

To create a foundation for all-in-one source of information about the car including the condition, equipment and mileage

GOAL 2

Provide the price comparison of the car of the same mark and model based on the market data in order to have easier car evaluation

GOAL 3

Provide the pricing strategy for the car listing or the list of options for the instant car sale through digital dealers

Project Overview

With a growing amount of customers the necessity for providing the visual support connected to the car data as well as the market evaluation of the car was a main priority to take in order to have a smooth selling process.

Major pain point

Unreasonable car evaluations due to damages and equipment as well as mileage and model type.

Necessities

The major customer need to clearly understand how much money can be saved while selling a car with a right strategy

Good-to-have's

A premium overview of the car state as well as the graphic analysis of the same cars listed on selling platforms

Twinner GmbH is a car-selling company which implements innovative methods of used vehicles trade by facilitating the inspection with making the 3D scan and AI check of the car at Twinner Station together with a physical check, providing a complete price consultation based on the instant marketing analysis and a total stress-free selling process for the customers. The price consultation tool was designed in order to provide the smooth premium experience for the customers as well as a great overview on the state and market price of the car.

Research

TO BETTER UNDERSTAND THE FUNCTIONALITY SCOPE OUR TEAM HELD A FEW USER INTERVIEWS AS WELL AS USABILITY TESTINGS FOR THE DIFFERENT DESIGN ITERATIONS WITH THE FEATURE SCOPES IN MIND. THE DATA RECEIVED WAS ALSO PROVIDING A MATCH WITH THE DEFINED NEEDS OF OUR USER BASE (USER PERSONAS)

In order to come up with right solutions for not only the station, but the customers we got back to the User Personas built by prior to see how our customer base would react to the changes we have on our operations side and got a positive conclusion that our regular customers would greatly benefit from the newly introduced digital tool

Structure

The price consultation tool for displaying on a touch screen at the physical station

Update 1

Update 2

The price update section at the customer portal which displays the information right after the car inspection

Update 3

The email for the price update for the customer that is used every time the price is changed due to selling strategy